How to Donate
Thank you for considering sponsoring The Mayflower Atlantic Challenge!
100% of your sponsorship will go to supporting our two chosen charities: the star* scheme and the Mustard Tree
All costs are being covered by the crew members.
Buy a Mile
300 Club
DONATE HERE
100% OF WHAT WE RAISE WILL GO TO THE DESIGNATED CHARITIES!
Corporate Sponsorship
We have outlined below the various packages that are available.
Please contact us on [email protected] to discuss your requirements further.
Our sponsorship packages have been designed to accommodate a wide range of branding opportunities for a variety of businesses. All sponsorship packages include a logo on the website, social media shoutouts to varying extents and your logo on the boat.
Aside from the increased prominence of the logo, additional benefits are included with the larger sponsorship packages. Examples of these are your logo on clothing items, post-race presentations and an item of memorabilia from the row. These can be amended to suit individual requirements, with some limitations on logo placement and crew or boat availability!
The sponsorship document below provides a good summary and includes the press and social media coverage generated from the World’s Toughest Row sites.
Orca Plus
£30,000 and up
Boat naming rights (The XXX Mayflower)
Introductory Talk at your workplace
Pre-Race Talk at your workplace
12-hour In-Office Rowing Event
Prizes for Top Performing Employees
An outing on the Mayflower, the Rannoch 45 class boat that will be doing the crossing
50% discount on table at Star* Annual Dinner
50% discount on table at Star* Annual Dinner
Dolphin
£5,000 and up
Introductory talk at your workplace
Exclusive weekly media updates
Boat/website/kit branding (S)
Orca
£20,000 and up
Introductory Talk at your workplace
In-office rowing event
Outing on The Mayflower
Exclusive weekly media updates
Boat/website/kit branding (L)
Branded crossing memorabilia
Post-race talk at your workplace
Marlin
£10,000 and up
Introductory talk at your workplace
Exclusive weekly media updates
Boat/website/kit branding (M)
Branded crossing memorabilia
Post-race talk at your workplace
Media Platforms
The Atlantic Challenge race enjoys the following coverage on traditional and social media platforms:
Press Coverage
The race was covered by journalists and media organisations from around the world as it was held successfully during a challenging year. Substantial coverage in the US, GB and Netherlands boosted the figures.
Television
Many teams in particular caught the eye of news networks from all all over the globe. The race has been covered in more than 100 countries resulting in extensive media coverage for the teams and their many achievements.
Digital Media
All of the teams aggregated thousands and posts, with sponsors, friends and family chipping in. The many world records broken this year also provided huge interest for online readership.
Public Figures
Many lifestyle/outdoor influencers and public figures interacted with the race virtually this year. Combined, they extended the reach beyond the ocean rowing community.
The 2020 race content reached millions of people on Facebook, with reach among the 25-44 age group being substantially higher than the global average for the platform. Facebook Live proved to be hugely popular in this race, attracting more than 2,309,142 unique live video views.
Instagram is proving to be one of the most popular ways for fans to engage with the race. The latest content from the fleet is constantly
uploaded by a dedicated content manager on site at the start in La Gomera and at the finish line in Antigua.
Twitter provides the fastest way to get the latest news from the fleet. The race’s content team continuously updates the feed with the latest information, videos and photos as they capture or receive from the teams.
YouTube
The Talisker Whisky Atlantic Challenge’s official YouTube channel has generated more than 2 million lifetime views over 53 countries. Most views come from western Europe.